There are watchmaker brands the world over that don’t get the attention they deserve. It strikes me every time I scroll through the posts in major watch forums or browse the many Facebook groups on the topic. Maybe it’s trends, marketing campaigns, or communication strategies, but some names that truly […]
News
Louis Erard x Sylvie Fleury: a regulator defined by contrasts
For about ten years now, collaborations between the world of watchmaking and art have multiplied. They have given rise to numerous limited editions, primarily targeting collectors. These projects succeed not only commercially but also from a marketing perspective, as they generate buzz and strengthen brand image. The latest artist’s watch […]